This space is surrounded and based upon 1 unit & 2 key words – Digital Marketing.

So, let’s clear this up, WHAT IS DIGITAL MARKETING?

Let’s break it down, what is Marketing? Marketing is about meeting customer’s needs and wants. It is the activities and tasks followed by a business to promote buying or selling of product or service.

So then lets now think what digital marketing is… 💬

It is about identifying and satisfying customer’s needs and wants in a profitable and social way through digital technology

“Achieving marketing objectives through applying digital technologies and media”
(Chaffey and Ellis-Chadwick, 2016)

THREE TYPES:

Digital Marketing has three key online media types to help develop businesses strategy to reach and influence potential customers online.

These are the three ways firms can communicate about their brands. Through digital marketing businesses can chose these certain types of media to remind, inform and enhance enjoyment for consumers.

Digital media and new technology have completely transformed marketing and businesses. Basically, if any business in the 21^st century don’t have digital marketing there is something wrong!!

The growing range of digital marketing platforms is huge from computer and web-based platforms to mobile phone apps and other hardware platforms. Digital marketing has numerous options to reach audiences when they are online. Yes, even those annoying ads that pop up when you’re trying to watch a video online is digital marketing and a way a business is promoting their product or service.

To sum this all up for you, digital marketing is efficient and effective, and ultimately a way of engaging customers through the online world.